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Sellmark Brands Will Attend the Sports Inc. Fall Outdoor Sporting Goods Show!
(MANSFIELD, TEXAS 2019/08/06) – Sellmark Corporation is proud to announce their attendance at the upcoming Sports Inc. Fall 2019 Outdoor Sporting Goods Show. Sellmark brands 12 Survivors, Firefield, Pulsar, Sightmark and newly acquired Kopfjäger will showcase their full lineup of optics and accessories at booth #217. Sports Inc. will be held August 11-13, 2019 at the Indiana Convention Center in Indianapolis, IN.
Founded in 1965 in Montana, Sports Inc. has grown into a nationwide network of stores involved in all facets of the sporting goods industry. Today, Sports Inc. is the most diverse and largest sporting goods buying group based on their number of independently owned retailers and store locations.
If you plan to attend the Sports Inc. August Outdoor Sporting Goods Show, please take the opportunity to stop by and visit with our knowledgeable staff and learn more about Sellmark products designed to enhance your outdoor experiences and shooting proficiency. For more information email sales@sellmark.net.
Sellmark Acquires Kopfjäger
(MANSFIELD, TEXAS 2019/06/04) – Sellmark is proud to announce the addition of Kopfjäger to the corporation’s family of popular brands. Launched in 2012 with the design of an innovative rifle rest, the popularity of Kopfjager products has skyrocketed.
Kopfjäger began humbly with a rifle rest designed, tested and redesigned by two SWAT officers, Garret Hellinger and Matt Banes. Given their LE experience, the two officers were looking for a way to minimize human factors, especially stress-induced, detrimental to precise shot placement. They also wanted to ensure their shooting rest solution was lightweight and mobile, yet rock-solid with fluid horizontal and vertical tracking.
Beginning in 2013, trials, errors and re-designs led to the introduction of the Reaper Rest, a tripod-mountable system that changed the way law enforcement and military operators were able to engage targets with precision accuracy. Shortly after the Reaper Rest was developed, Gabe Snyder joined Matt and Garret as a partner and began managing product design and development. Gabe’s efforts enhanced design, development and patentable innovation efforts tremendously and, in 2015, Kopfjäger unveiled the Reaper Grip.
With the immediate rise of Kopfjäger ’s popularity among special-operations law enforcement officers and military personnel, scores of hunters and competitive shooters also took notice. The Reaper Grip took hunting and shooting by storm and positioned Kopfjäger on the industry’s leading edge.
“Kopfjäger’s position as a leading rest manufacturer committed to enhancing shooting experiences for law enforcement and military personnel, as well as recreational hunters and shooters, made it a perfect fit in our family of brands,” stated Sellmark Founder and CEO, James Sellers.
Sellmark Corporation’s Executive Vice President of Sales, Jeff Murray added, “With Kopfjäger already recognized as the industry leader in its category, we can dedicate resources to both product innovation and continued growth. The opportunities are unlimited. This is an exciting time for Kopfjäger and Sellmark Corporation as a whole.”
Effective immediately, Sellmark Corporation has assumed Kopfjäger’s day-to-day operations. Kopfjäger now joins Sellmark Corporation’s other brands headquartered in Mansfield, Texas.
Sellmark Corporation Announces Departure of Dianna Sellers, CEO
(MANSFIELD, TEXAS) – Sellmark Corporation today announced Dianna Sellers, Sellmark’s CEO since 2010, will retire effective March 31. Dianna has led the privately-held corporation through challenge and victory – growing the once-small startup to a multi-million-dollar international enterprise with headquarters on two continents.
During her tenure, Dianna played a pivotal role in the development of accomplished, dexterous leaders within the company and establishment of sustainable operational processes which have led to Sellmark’s continued growth. The company’s focus on the creation of a new, unmatched model for operational efficiency, coupled with a deserved reputation for innovation and perspicacious to-market strategy consistently delivers top- and bottom-line growth outpacing competitors.
Dianna’s departure comes at a time of exceptional growth for the company, now led by President and Founder James Sellers and his advisory Board of Directors. “Dianna and I both have a passion for and belief in this company,” Mr. Sellers remarked, “Her record of operational excellence, professionalism and hard work leaves a rooted culture of diligence and call to similar greatness for each and every employee here at Sellmark.”
On departure, Dianna shared her sentiment on the company’s strength, “I have thoroughly enjoyed my time at Sellmark. I leave the company in great hands and look forward to its continued success.” The employees of Sellmark Corporation gratefully thank Dianna for her successful leadership. The company will remain focused on customers; looking forward to realizing its brands’ full potential and continued innovation.
Sellmark to Display Top-Tier Products at Nations Best Sports Spring 2019!
(MANSFIELD, TX 2019/0123) – Sellmark and its brands, Sightmark, Pulsar, Firefield and 12 Survivors, are excited to announce their participation at this year’s Nations Best Sports Spring Semi-Annual Market, scheduled for February 14 – 18 at the Fort Worth Convention Center in Fort Worth, TX.
Sightmark
Inspired by military and law enforcement, Sightmark products are designed for competition, target shooting, home defense, hunting, personal safety and other tactical applications. While at the show, you can check out the new Accudot Boresights, Citadel and Latitude Riflescopes, along with the new Wraith HD Digital Riflescope. The 4-32x50mm Wraith HD features an advanced 1920x1080HD sensor, providing full-color clarity in the daytime with classic emerald or black and white viewing options at night. Wraiths include a removable 850nm IR illuminator that offers enhanced image brightness and accurate target shooting up to 200 yards—the removable IR is helpful for hunters who live where emitted light is illegal.
Pulsar
Pulsar delivers advanced, industry-leading thermal and digital night vision optic solutions designed for law enforcement, security, home defense and hunting applications. Pulsar’s advanced optic line includes monoculars and riflescopes, rangefinders, IR flashlights and related accessories. Pulsar will showcase their line of Trail LRF Riflescopes and Accolade Binoculars with an integrated laser rangefinder.
Firefield will display their optics and firearm accessories, while 12 Survivors will showcase their line of outdoor and survival gear.
About NBS
Nation’s Best Sports is the nation’s oldest and largest sporting goods buying group. Formed in 1956, NBS is comprised of over 400 independent retail members representing over 1,200 storefronts across the United States, Canada and Puerto Rico. The NBS mission is to provide independently owned dealers the ability to effectively compete in an everchanging environment through aggressive purchasing, marketing and service opportunities. For more information, visit www.nbs.com.
Sellmark Awarded GSA Schedule 84
(MANSFIELD, TEXAS 2018/04/05) – Sellmark Corporation announced today that the General Services Administration (GSA) has awarded the multi-brand manufacturer a 5-year Schedule 84 contract for Security, Fire & Law Enforcement. Sellmark has furthered their ability to service government and law enforcement agencies with the announcement.
A growing, certified woman-owned business, Sellmark is now able to further assist agencies by competing as a prime contractor under SINs 426-1A, 426-4C, & 426-4S; offerings include riflescopes and thermal equipment. While Sellmark has always offered these products with incentivized programs to government and law enforcement, the award of GSA Schedule 84 enables Sellmark to significantly broaden its competitive reach and support of first responders through the implementation of a streamlined, trusted and verified process for our nation’s finest to smoothly follow.
“The award of GSA Schedule 84 will be a watershed moment in Sellmark’s history,” said Sellmark CEO, Dianna Sellers. “This is a monument to Sellmark’s commitment to first responders and will help to multiply our efforts as we aggressively expand the personnel and devices available exclusively to law enforcement, fire departments and other government agencies.” Sellmark’s GSA contract has been awarded as the company seeks to hire several more members for its Law Enforcement Team, meeting increased interest from departments nationwide. “We could not be more proud to expand offerings to our valuable police, fire and security personnel and departments,” Mrs. Sellers remarked in closing.
Sellmark has made their Law Enforcement team available for government entities at 817-225-0310 ext 288.
Sellmark requests that all media and public relations requests be routed through the Media Relations department.
Sellmark Grows Industry Footprint With Management Promotions
(MANSFIELD, TEXAS 2018/04/02) – With 2017 marking a banner year for Sellmark Corporation’s record-breaking growth, exciting and strategic management team promotions have recently been announced. Jeff Murray was promoted to Executive Vice President of Sales and Carl Stout was promoted to Territory Team Senior Sales Manager. Jeff and Carl have been loyal, long-term employees of Sellmark Corporation and in their new roles are expected to streamline servicing of Sellmark’s increased market share. Their leadership, sales experience and support are sure to further strengthen Sellmark’s presence throughout the US, Europe and beyond.
Jeff Murray began his career with Sellmark in 2006 as an intern and soon after assumed the role of Sales Representative. Jeff set the bar early as a leading producer and was promoted to National Sales Manager, followed by Director of Sales. For the past several years, Jeff has served as the VP of sales. His promotion to Executive VP of Sales is representative of his work ethic, professionalism, integrity and top-level production throughout his Sellmark career. In his new role, Jeff oversees all revenue generating teams, including the Territory Sales Team, Digital Sales Team, Field Sales Team and LE Sales Team. He is also responsible for growing Sellmark’s brands by coordinating with marketing to ensure the communication plan supports sales while managing strategies designed to maximize account potential with optimized territorial coverage, channels and markets.
Carl Stout joined Sellmark early in 2011 as a Sales Representative. By May of the following year, his success, leadership and attention to detail led him to a new role as the ISO Management 
Representative. In May 2013, Carl assumed the position of National Accounts Manager. His productivity led to additional responsibilities as the Sales Manager for Sellmark’s outdoor retailer division and, in October 2016, Territory Sales Team manager. His promotion to Senior Sales Manager is the result of consistently growing production, selfless leadership and always-reliable, integrity-driven work ethic. In his new role as Sellmark’s Senior Sales Manager, Carl’s scope of responsibilities includes management of the Territory Sales Department, including field sales and the Territory Sales Support Team.
While Jeff’s and Carl’s positions are new, Sellmark’s management team strategy is not. With experienced growth in 2017, Sellmark had already planned to add over 20% to its global workforce to further expand into international markets. In addition to the management promotions of Jeff and Carl, Sellmark continues to seek strategic partnerships and looks to acquire brands and technology to further grow business and better serve consumers. The result is sure to fuel workforce growth and additional partnerships. As it relates to increased manpower, Sellmark also seeks sales representatives in special markets (law enforcement, outdoor).
Sellmark Corporation Preps for NBS 2018 Fall Semi-Annual Market!
(MANSFIELD, TX 2018/03/21) – If you’re planning to attend the 2018 NBS Fall Market, be sure to add Sellmark Corporation to your list of must-see exhibitors. Take a little time to visit with Sellmark’s staff and learn more about premium offerings designed specifically to improve your customers’ accuracy and overall outdoor experiences. This year’s NBS Outdoors Show is scheduled for August 28 – 31, 2018, at the Fort Worth Convention Center, in Fort Worth, Texas. Sellmark Corporation plans to showcase products from its Sightmark, Pulsar, Firefield and 12 Survivor brands.
Sightmark
Get some hands-on time with Sightmark’s new Ultra Shot RAM Series Reflex Sights and Latitude precision riflescopes, as well as the Photon RT Digital Night Vision Scope. With improved resolution, built-in video, Wi-Fi, streaming video capability, powerful IR and other enhanced features, the Photon is sure to continue lighting the way for everyday hunters and shooters. Wolverine Red Dot Sights will also be on hand. While the seriously affordable Wolverine boasts a million-hour battery life, it also carries Sightmark’s lifetime warranty.
Pulsar
What’s the hottest thing on display at NBS? THERMAL! Visit the Sellmark booth and get up-close-and-personal time behind Pulsar’s latest digital night vision flagship riflescope, the Digisight Ultra N355, as well as the brand’s popular Trail thermal riflescope and Helion monocular product lines. The best of the best of each line, the XP50 models, reach out and pick up adult-size heat signatures over a mile away! XP series feature 640×480 resolution sensors compared to the 384×288 standard in Pulsar’s XQ models. Trail and Helion devices also feature Wi-Fi, built-in video recording and 640×480 AMOLED displays!
Firefield
Whether you show up to NBS mission-ready or are just hunting for the right fit, checking out Firefield’s diverse array of optics and AR accessories is a MUST! From rock solid Barrage riflescopes and Stronghold bipods to Impulse red dots, Impact reflex sights, Charge laser/laser-light combos and stun guns, Firefield’s products are sure to meet the needs of a wide array of customers.
12 Survivors
Customers expect the best and prepare for the worst with 12 Survivors’ diverse array of survivalist, prepper, camping, hunting and hiking products! From the Pocket Water Purifier, SolarFlare Charger and First Aid Rollup Kit, to the Terra-Pod sleeping bag, Tree Nook hammock, Shire tent and trekking poles, 12 Survivors has just what your customers want to enhance their outdoor lives while adding a little peace-of-mind when things don’t go as planned.
About NBS
Established in 1956, Nation’s Best Source (NBS) is a premier outdoor sports and general sporting goods buying group catering to over 350 retailers currently operating more than 1,200 brick-and-mortar store locations throughout the U.S., Canada and Puerto Rico. NBS offers a wide array of outdoor and sporting buying opportunities, including the upcoming 2017 NBS Outdoors Hunting and Rugged Apparel Show.
Sellmark Awarded GSA Schedule 84
(MANSFIELD, TEXAS 2018/02/26) – Sellmark Corporation announced today that the General Services Administration (GSA) has awarded the multi-brand manufacturer a 5-year Schedule 84 contract for Security, Fire & Law Enforcement. Sellmark furthers their ability to service government and law enforcement agencies with the announcement.
A growing, certified woman-owned business, Sellmark is now able to further assist agencies by competing as a prime contractor under SINs 426-1A, 426-4C, & 426-4S; offerings include riflescopes and thermal equipment. While Sellmark has always offered these products with incentivized programs to government and law enforcement, the award of GSA Schedule 84 enables Sellmark to significantly broaden its competitive reach and support of first responders through the implementation of a streamlined, trusted and verified process for our nation’s finest to smoothly follow.
“The award of GSA Schedule 84 will be a watershed moment in Sellmark’s history,” said Sellmark CEO, Dianna Sellers. “This is a monument to Sellmark’s commitment to first responders and will help to multiply our efforts as we aggressively expand the personnel and devices available exclusively to law enforcement, fire departments and other government agencies.” Sellmark’s GSA contract has been awarded as the company seeks to hire several more members for its Law Enforcement Team, meeting increased interest from departments nationwide. “We could not be more proud to expand offerings to our valuable police, fire and security personnel and departments,” Mrs. Sellers remarked in closing.
Sellmark has made their Law Enforcement team available for government entities at 817-225-0310 ext 288.
Sellmark requests that all media and public relations requests be routed through the Media Relations department.
2017 a Banner Year for Sellmark
(MANSFIELD, TEXAS 2017/01/03) – 2017 turned out to be a banner year for Sellmark Corporation. The company experienced goal-shattering growth across all currently supported brands, increasing market share and the company’s industry footprint throughout the US and Europe. While many in the industry slumped early in 2017, Sellmark’s continued growth increased employment both in Texas and abroad and fueled advances in product development sure to turn heads in 2018.
To underscore the Sellmark’s successful business strategy, the company recently unveiled a new corporate logo. “The logo mirrors our view of the two unique, components of Sellmark that really drive our success, sales, and marketing; thus, the name Sellmark,” stated Jeremy Helm, Sellmark’s creative director. “The previous logo didn’t highlight this combined effort. Sales and marketing work together here to build a single, solid ideal and the results continue to carry our brands to new heights.”
Along with growth this year, came recognition and business accolades. Sellmark Corporation was listed as one of Tarrant County, Texas’ top five women-owned companies and soon after, recognized as a finalist for the Fort Worth Chamber of Commerce 2017 Small Business of the Year Award.
While Sellmark Corporation was founded in 2000, literally starting in a garage, the company transitioned from offering marketing services in a difficult, upheaved economic climate to product distribution in 2002. In 2007, Sellmark shifted focus to meet the demanding needs of outdoor industry customers by designing and manufacturing a wide array of innovative, relevant and practical outdoor products as diverse and versatile as the company’s brands and categories.
In 2017, born of the desire to support regional, state, national and even international law enforcement personnel, including forestry and wildlife officers in every climb and place, Sellmark added a law enforcement division to its Texas headquarters to work with uniformed individuals and agencies exclusively. The department is headed by career police officer, Rich Collier, a 17-year police veteran who continues to serve today.
Through 2017, Sellmark continued to provide products specifically designed to enhance the outdoor experiences of both professional and recreational consumers in more than 50 countries, on six continents. To further enhance efficiency and service to consumers abroad, Sellmark OOD was founded in Sofia, Bulgaria and now serves as Sellmark’s European headquarters.
In 2018, Sellmark Corporation is planning to add over 20% to its global workforce and expand further into international markets. Sellmark is also currently seeking additional strategic partnerships and looks to acquire brands and technology to further grow business and better serve consumers. In addition to workforce growth and partnerships, Sellmark also seeks to hire manufacturing representatives in special markets (law enforcement, outdoor).
With nearly two decades of work and dedication to outdoor enthusiasts, Sellmark has become a highly respected industry innovator with four brands (Sightmark, Firefield, 12 Survivors and Head Tilt) under its corporate belt, as well as an exclusive North American strategic partnership with Pulsar, a world-leader in thermal imaging and night vision technology.
Certainly, 2017 positioned Sellmark for a bright future and emphasized the importance of sell-marketing in today’s outdoor industry business model; in fact, 2018 already holds a string of achievements waiting in the wings, including a 33,000 sq.-ft. expansion to keep up with Sellmark’s growth.