Archive Monthly Archives: May 2018

POMA 2018 logo

Sellmark is on Target for the 2018 POMA Conference!

(MANSFIELD, TEXAS 2018/05/22) – Sellmark is on target to participate in the 2018 Professional Outdoor Media Association (POMA) Conference, scheduled for June 12 – 15, in Lincoln, Nebraska.

Sellmark brands, including Pulsar, Sightmark, Firefield and 12 Survivors will be showcased at several events throughout the conference, including POMA Camps, Shooting Day and the Product Showcase. Attendees will get hands-on time with products that turned heads at the 2018 SHOT Show, including the Pulsar Trail XP50 LRF, Accolade Thermal Binocular, RAM Series Ultra Shot M-Spec Reflex Sight and Sightmark Photon RT Digital Night Vision riflescope. In addition, two new lines of Sightmark scopes also will be on hand—Citadel and Latitude.

Recognized as the premier association of outdoor media professionals and an unwavering supporter of the Second Amendment, POMA’s ranks feature some of the world’s most respected outdoor communicators, including editors, writers, photographers, broadcasters, publishers and corporate partners from every corner of the industry for four days of informative clinics, invaluable networking and relationship building, roundtable discussions and content creating opportunities.

About POMA

More than 450 active outdoor industry communicators and corporate partners have selected POMA as their professional association. All members pledge to support and defend traditional outdoor sports and heritage endeavors, wildlife conservation and the 1st and 2nd Amendments to the U.S. Constitution.

Midway USA blue and red logo

Midway USA and Sellmark Land New Partnership for 2018!

(MANSFIELD, TEXAS 2018/05/08) – Sellmark is proud to announce a new dealer relationship with MidwayUSA. The partnership marks another milestone for Sellmark in aligning with the most trusted names in industry retail, brick-and-mortar and online. MidwayUSA’s focus on affordability and attention to customer service mirrors Sellmark’s efforts and achievements through all brand lines. MidwayUSA is slated to offer Sellmark Corporation’s three full product lines across three brands—Pulsar, Sightmark and Firefield—as part of the company’s online retail business.

Pulsar delivers advanced, industry-leading thermal and night vision optic solutions designed for law enforcement, security, home defense and hunting applications. Pulsar’s advanced optic line includes thermal imaging and digital night vision monoculars and riflescopes, night vision binoculars and goggles, rangefinders, IR flashlights and related accessories.

Sightmark manufactures award-winning products including riflescopes, gun sights, laser sights, night vision, flashlights, bore sights and other cutting edge, premium shooting accessories. Inspired by military and law enforcement technology, Sightmark products are designed for competition, shooting, home defense, personal safety and other tactical applications, as well as hunting.

Firefield offers force multipliers and accessories for mission-critical operations and extreme shooting sports involving rifles, shotguns and pistols. Designed for next-generation shooters, boot-on-the-ground operators and serious gun enthusiasts, Firefield provides products for hard-charging, action-oriented situations.

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA.They instilled family values like honesty, integrity and respect for others in the business, and strive to maintain this culture with each Employee added to their growing team. For over 40 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for shooting, hunting and the outdoors. For more information on MidwayUSA, visit