Archive Monthly Archives: February 2018

Sellmark Awarded GSA Schedule 84

(MANSFIELD, TEXAS 2018/02/26) – Sellmark Corporation announced today that the General Services Administration (GSA) has awarded the multi-brand manufacturer a 5-year Schedule 84 contract for Security, Fire & Law Enforcement. Sellmark furthers their ability to service government and law enforcement agencies with the announcement.

A growing, certified woman-owned business, Sellmark is now able to further assist agencies by competing as a prime contractor under SINs 426-1A, 426-4C, & 426-4S; offerings include riflescopes and thermal equipment. While Sellmark has always offered these products with incentivized programs to government and law enforcement, the award of GSA Schedule 84 enables Sellmark to significantly broaden its competitive reach and support of first responders through the implementation of a streamlined, trusted and verified process for our nation’s finest to smoothly follow.

“The award of GSA Schedule 84 will be a watershed moment in Sellmark’s history,” said Sellmark CEO, Dianna Sellers. “This is a monument to Sellmark’s commitment to first responders and will help to multiply our efforts as we aggressively expand the personnel and devices available exclusively to law enforcement, fire departments and other government agencies.” Sellmark’s GSA contract has been awarded as the company seeks to hire several more members for its Law Enforcement Team, meeting increased interest from departments nationwide. “We could not be more proud to expand offerings to our valuable police, fire and security personnel and departments,” Mrs. Sellers remarked in closing.

Sellmark has made their Law Enforcement team available for government entities at 817-225-0310 ext 288.

Sellmark requests that all media and public relations requests be routed through the Media Relations department.

Sellmark preps for IWA Outdoor Classics 2018!

(MANSFIELD, TX 2018/02/06) – Rounding out a heavy show schedule to kick off the new year, Sellmark Corporation recently announced plans to exhibit at IWA Outdoor Classics 2018, in Nürnberg, Germany, scheduled for March 9 – 12, 2018. During the international show, Sellmark will be showing off three popular brands: Sightmark, Firefield and 12 Survivors.

“We believe IWA 2018 will help our team grow existing relationships, realize new opportunities and better position Sellmark in the European market,” stated Sellmark President, James Sellers. “Hunting and shooting is ingrained in European culture. We’re proud to support such an esteemed culture while also enhancing overall outdoor experiences.”

Sightmark, heading into its 11th year in January, shows no signs of slowing down. Building on the brand’s foundation of enhancing accuracy and outdoor experiences, Sightmark is set to turn the heads of attendees with a dynamic range of new products including the Ultra Shot RAM Series M-Spec Reflex sight complete with a patent-pending, integrated sun shade; LoPro laser/light combos and a handful of precision optic designed to help shooters achieve their long-range goals.

Firefield has kicked off its 10th anniversary with a healthy array of new products. The brand’s latest and greatest offerings, including Barrage riflescopes, Impulse red dots, Impact reflex sights, Carbon series range and rifle bags, Stronghold bipods and more are expected to be showcased throughout IWA Outdoor Classics 2018. Whether your customers are competitive shooters, recreational plinkers or weekend warriors, Firefield covers your six with rugged, reliable, performance-driven MSR optics and accessories.

12 Survivors
When it comes to IWA Outdoor Classics 2018, 12 Survivors is GO READY. You might be ready for the big show but when it comes to 2018’s post-IWA off-the-grid adventures, many people may not be as prepared as they would like. 12 Survivors’ survivalist, prepper, camping and hiking gear do more than enhance outdoor experiences. The brand’s innovative line of gear ensures enthusiasts GO READY for just about anything, especially when things don’t go as planned.

If you plan to attend IWA Outdoor Classics 2018, please take the opportunity to stop the Sellmark Corporation booth, visit with company representatives and learn more about Sightmark, Firefield and 12 Survivor products. Media members interested in learning more about Sellmark’s products, brands or corporate history, are encouraged to stop by or schedule an appointment by emailing

Sellmark to Display Highly-Anticipated Products at Spring 2018 NBS

(MANSFIELD, TEXAS 2018/02/06) – The NBS 2018 Spring Semi-Annual Market Show is coming to the Ft. Worth Convention Center February 15-19, 2018 and Sellmark brands 12 Survivors, Firefield, Pulsar and Sightmark will be in attendance. Be sure and make plans to visit the booth to see the latest outdoor and survival gear from 12 Survivors, as well as all the optics and firearm accessories you can handle from Firefield.

New 2018 additions to the Sightmark table, including the highly-anticipated Ultra Shot RAM series. The Pinnacle 3-18x riflescope will also be available to check out. If high-tech electronics are more your thing, Pulsar’s newest digital night vision devices, thermal riflescopes and monoculars will be on full display. Founded in 1956, NBS is a nationwide sporting goods buying group comprised of over 350 independent retail members, representing over 1,200 stores. The NBS Spring 2018 Show is an excellent opportunity to see new and existing products in all outdoor and sporting goods categories. For more information on the show and NBS, please visit