Construction has officially begun on Verdexium, a state-of-the-art innovation and manufacturing center developed by Sellmark Corporation. With the groundbreaking complete, Verdexium advances Sellmark’s long-term vision to accelerate American-made products from concept to market, fortify domestic supply chains, and support critical sectors such as defense, aerospace, and biomedical technology.
The history of Sellmark, its brands, and its impact on the shooting sports industry.
Sellmark appointed Vanessa McCoy as its Global Vice President of Marketing to lead five of its seven brands (Sightmark, Firefield, KJI (Kopfjäger), BulletSafe, and Inforce
Selling thermal optics starts with understanding that thermal is not night vision. This guide breaks down the key differences, how each technology works, and why thermal optics—like the new Sightmark Wraith Mini Thermal—are becoming the go-to choice for hunters and shooters.
At SHOT Show 2024, Sightmark revealed the XTM-3 Magnifier, billed as “the most compact and lightest” 3× magnifier on the market
Firefield introduces the Hexcore HD 1–3× Digital Night Vision Binoculars, a budget-friendly dual-eyepiece optic for day/night use
The new KJI Precision “Mag Series” promises unmatched stability, control, and precision for shooters looking to optimize their performance.
BulletSafe announced the new VP4 Conceal Vest, a low-profile bulletproof vest for discreet protection
Debuting around IWA 2024, the Gen3 WML is significantly brighter and more rugged than prior models
Night hunting has come a long way—from torches and flashlights to cutting-edge thermal optics like the Sightmark Wraith Mini Thermal Riflescope. With advanced heat detection, long-range imaging, and true 24-hour performance, the Wraith Mini makes it easier than ever to get in the game.
Thermal optics have never been more advanced—or more affordable. From hunting to surveillance, the Sightmark Wraith Mini Thermal Riflescope delivers high-performance imaging, long-range detection, and rugged reliability—all at a price that makes thermal more accessible than ever.
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