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Sellmark Success at IWA Outdoor Classics 2018

The IWA Outdoor Classics 2018 just concluded in Nuremberg, Germany and Sellmark had a successful show!

In its 45th year, IWA Outdoor Classics is an international hunting, shooting sports, outdoor activities and security trade show. This year’s show hosted 1,558 exhibitors and received 47,000 visitors to see new products, find solutions and make deals.

The IWA Outdoor Classics trade show started in 1974 by the Association of German Gunsmiths and Gun Traders and sponsored by the German Firearms and Ammunition Manufacturers Association. It has grown exponentially, with the recent addition of 200 blade and knife makers and vendors.

The Sellmark team had a packed schedule! Meetings began as soon as the doors opened at 9:00 am Friday, March 9. People from the neighboring booths commented on how busy we were all weekend.

Barry Daly, Sellmark OOD Marketing Manager met with major publishing houses from Germany, France, the UK, Italy and Spain. Prior to the show, Sellmark ran ads that reached 1,200 dealers in Germany. We are excited about our expansion in the European market.

Though Europe is much more restrictive when it comes to gun ownership, there are avid shooters, hunters and competitors in Europe that make shooting firearms more than just a hobby. We reached out to the international media and influencers to invite them to come meet the team and learn about Pulsar, Sightmark, Firefield and 12 Survivors new products.

Some of Europe’s biggest shooting sports social media celebrities stopped by to say hi. Including Instructor Zero, and Polenar Tactical’s team Ziga, Samo, and Manca stopped by. We met with Martin Sendlbeck from the German website, Spartan AT. Martin has previously posted reviews of Sightmark products and is interested in conducting more.

The Polenar Tactical team is a group of gun enthusiasts who promote safe and responsible gun ownership, but also have a bit of fun with a creative and knowledge media staff.

Instructor Zero, worldwide firearms instructor, security advisor and military instructor from Team Zero stopped by.

Spartanat.com is a German website devoted to firearms and the shooting sports. Martin from the site has reviewed Sightmark products on their YouTube channel.

Sellmark was also visited by Huntresses Larysa Switlyk and Michaela Fialova. Larysa is the TV show host of Larysa Unleased.

We can’t wait to see what the future holds for our new relationships with these international influencers.

Sellmark found James Sellers with Larysa Switlyk and Michaela Fialova

Polenar Tactical sporting Sightmark gear!

Instructor Zero stopped by to say hi and see what was new at Sightmark, Pulsar and Firefield.

EL BE Tac, the German Company that imports Robinson Firearms had Sellmark products mounted to their display guns.

Sellmark Corporation CEO named “Great Woman of Texas”

(MANSFIELD, TEXAS 2017/10/10) – Sellmark Corporation’s CEO, Dianna Sellers, is being honored as one of the Fort Worth Business Press’ “Great Women of Texas”. This year, a mere 25 women were selected to the list!

With Sellers at the helm, the Mansfield-based optics company has seen vast growth in 2017, starting up a new European office in Bulgaria earlier this year. This, coupled with an aggressive sales increase, makes it no surprise that Dianna is being honored alongside some of the sharpest and most renowned women in the Lone Star State, if not the entire country.

The event honors outstanding women in the state of Texas who are being recognized for their significant accomplishments in business, as well as their civic and social contributions. Each woman honored is a trailblazer in their area of business, but it is their dedication to family and the community that makes them stand out. Dianna Sellers is no exception, heading a successful company in an area of business historically dominated by males.

Sellmark Sets Sights on 2016 AGLOW Conference

(MANSFIELD, TEXAS 2017/08/17) – Sellmark is proud to announce a corporate partnership with the Association of Great Lakes Outdoor Writers (AGLOW) and is now planning to attend the 2016 AGLOW Conference, scheduled for Sept. 12 – 15, in Chautauqua County, New York.

“We’re very excited about joining AGLOW and attending the annual conference,” stated Sellmark President, James Sellers. “We are acutely aware of the benefit of engaging top-tier outdoor industry communicators and showcasing our brands. We believe AGLOW is a great fit for that and are excited about getting new media relationships off the ground.”

Recognized as one of the industry’s most leveraged, experienced regional outdoor media associations, AGLOW’s ranks feature some of world’s most respected outdoor communicators, including editors, writers, photographers, broadcasters and publishers from throughout the central United States. Communicators and corporate partners alike plan to spend four full days engaged in invaluable networking and relationship building, roundtable discussions, seminars and content creation opportunities.

Sellmark brands such as Pulsar Night Vision, Sightmark, 12 Survivors and Southern Crossbow will be showcased at several events throughout the conference, including a product showcase and all-day shooting event for hands-on opportunities.


AGLOW was founded in 1956, making it one of the oldest outdoor communicators associations in the country. The Association of Great Lakes Outdoor Writers (AGLOW) started with a humble beginning. Today, AGLOW has grown to over 400 members that comprise a dynamic organization of writers, editors, publishers, broadcasters, authors, lecturers, photographers, artists, electronic media specialists, bloggers, outdoors industry representatives and tourism professionals working together to promote the conservation and responsible use of our outdoor resources.


Sellmark Sets Sights on 2016 POMA Conference

(MANSFIELD, TEXAS 2017/06/13) – Sellmark is proud to announce a corporate partnership with the Professional Outdoor Media Association (POMA) and is setting sights on the 2016 POMA Conference, scheduled for June 15 – 18, in Kalispell, Montana.

“We are beyond excited about joining POMA and attending the annual conference,” stated Sellmark President, James Sellers. “We recognize the value of engaging our industry’s opportunity leaders in this type of non-traditional setting and POMA offers an amazing way to get it done. It’s a new and exciting frontier for us. I’m looking forward to sharing our amazing brands, products and overall vision with attendees.”

Recognized as the premier association of outdoor media professionals, POMA’s ranks feature some of world’s most respected outdoor communicators, including editors, writers, photographers, broadcasters, publishers and corporate partners from every corner of the industry for four days of informative clinics, invaluable networking and relationship building, roundtable discussions and content creating opportunities.

Sellmark products from “Brands that Sell” such as Pulsar Night Vision, Sightmark, 12 Survivors and Southern Crossbow will be showcased at several events throughout the conference, including the product showcase and POMA camps for hands-on opportunities. Attendees can even get in a little trigger time behind the new Southern Crossbow Revolt 370 Crossbow!

About POMA

More than 450 active outdoor industry communicators and corporate partners have selected POMA as their professional association. All members pledge to support and defend traditional outdoor sports and heritage endeavors, wildlife conservation and the 1st and 2nd Amendments to the U.S. Constitution.