Category Archives for Press Releases

Sellmark Corporation CEO named “Great Woman of Texas”

(MANSFIELD, TEXAS 2017/10/10) – Sellmark Corporation’s CEO, Dianna Sellers, is being honored as one of the Fort Worth Business Press’ “Great Women of Texas”. This year, a mere 25 women were selected to the list!

With Sellers at the helm, the Mansfield-based optics company has seen vast growth in 2017, starting up a new European office in Bulgaria earlier this year. This, coupled with an aggressive sales increase, makes it no surprise that Dianna is being honored alongside some of the sharpest and most renowned women in the Lone Star State, if not the entire country.

The event honors outstanding women in the state of Texas who are being recognized for their significant accomplishments in business, as well as their civic and social contributions. Each woman honored is a trailblazer in their area of business, but it is their dedication to family and the community that makes them stand out. Dianna Sellers is no exception, heading a successful company in an area of business historically dominated by males.

Sellmark Continues Commitment to Excellence With ISO 9001:2015 Certification!

(MANSFIELD, TEXAS 2017/09/29) – Continuing their relentless and ongoing commitment to quality, Sellmark is proud to announce successful registration to ISO 9001:2015 from 9001:2008. ISO 9001 is a standard that lays out the requirements for quality management systems and helps businesses and organizations become more efficient and improve overall customer satisfaction, and customer satisfaction has always been at the forefront of Sellmark’s core values and goals.

ISO 9001:2015 certification ensures Sellmark continues to put the customer first and focuses on enhancing customer experiences. By focusing on customer needs, Sellmark successfully demonstrates its ability to consistently provide the market with quality goods and services that meet regulatory requirements. The main difference between the two certifications is that ISO 9001:2015 places more of an emphasis on measuring and properly assessing the input and output of processes. The addition of risk-based thinking has increased the opportunity for the company to continue improving across all facets of the business.

National Association of Sporting Good Wholesalers Texas log

Sellmark Sets Sights on the 2017 NASGW Expo!

(MANSFIELD, TEXAS 2017/09/25) – Sellmark Corporation is proud to announce the company’s upcoming participation in the National Association of Sporting Good Wholesalers (NASGW) Expo and Annual Meeting, scheduled for October 17 – 20, in San Antonio, Texas. Throughout the event, Sellmark plans to showcase premium, innovation-driven products from the company’s Sightmark, Pulsar and Firefield brands.


Get some hands-on time with the digital night vision scope that paved the way for affordable night hunting, the Sightmark Photon! Look through the razor-sharp glass of the immensely popular Ultra Shot Reflex Sight and discover why people are walking away from overpriced optics for the same premium reliability, performance and warranty as some overpriced brands. Check out the rubber-armored Wolverine Red Dot. It’s been buried, thrown, dragged behind a truck, run over and even blasted with a shotgun, but it still holds zero, comes with a lifetime warranty, million-hour battery life from a single AA, and retails for less than $200!


What’s the hottest thing on display at NASGW? THERMAL! Visit the Sellmark booth and get up-close and-personal time behind Pulsar’s flagship thermal riflescope and monocular product lines, Trail thermal riflescopes and Helion thermal monocular. The best of the best of each line, the XP50 models reach out and pick up adult-size heat signatures over a mile away! XP series boast 640 cores while XQs include 384 cores. Trail and Helion thermal devices even deliver WiFi, built-in video recording and 640×480 AMOLED displays! Stop by and take a look to see what’s hot and what’s not.


Whether you show up to NASGW mission-ready or just waiting for a few days off to do some hunting or target shooting, checking out Firefield’s diverse array of optics and AR accessories is a MUST! Stop by and check out Firefield’s electrifying array of products, from mission-ready Barrage riflescopes and Stronghold bipods to Charge laser/laser-light combos and stun guns. You’ll be shocked when you see Firefield’s time, energy and innovation at work.

The NASGW Expo is considered the industry’s premier sporting goods buyer/seller event and attracts thousands of industry-professional attendees daily to the 100,000+ sq.-ft. showroom floor.

If you plan to attend the 2017 NASGW Expo and Annual Meeting, please take the opportunity to stop by booth # 1084, visit with Sellmark’s staff and learn more about premium product offerings designed specifically to improve accuracy and enhance outdoor experiences.

Sellmark Brands to Display All-New Products at Worldwide Fall Trade Show in Reno!

(MANSFIELD, TEXAS 2017/07/24) – The Worldwide Fall Trade Show is returning to Reno, Nevada, the Biggest Little City in the World, and Sellmark Corporation brands will be in attendance. Join 12 Survivors, Firefield, Pulsar and Sightmark August 27-21, 2017 at the Reno-Sparks Convention Center for the latest in outdoor survival gear and firearm optics and accessories.

Pulsar’s newest additions to their industry-leading thermal and night vision lineups will be at the Sellmark booth, including the highly anticipated Trail thermal riflescope and Helion thermal monocular. Sightmark will be showing off their wide array of firearm optics and accessories, sure to make attendees eager to visit the nearest gun range. New 12 Survivors outdoor survival products and Firefield’s innovative firearm accessories and sights will also be on display.

Worldwide is a dynamic, member-owned buying group that has continued to supply independent retailers across the United States with top-notch products and services for the last 60 years. At the show, attendees will be offered access to hundreds of vendors in a variety of outdoor categories, including: shooting sports, camping, fishing, hardware, lawn and garden, athletics, footwear, and more. For more information, please visit the Worldwide Fall Trade Show website.

Sellmark Brands will be in Full Force at Sports Inc. August Outdoor Sporting Goods Show!

(MANSFIELD, TEXAS 2017/07/06) – Sellmark Corporation is proud to announce participation in the upcoming Sports Inc. August Outdoor Sporting Goods Show. Sellmark brands 12 Survivors, Firefield, Pulsar, and Sightmark will be displaying their full lineup of optics and outdoor products at the show. The Sports Inc. August Outdoor Sporting Goods Show will be held August 10-12, 2017 at the Memphis Cook Convention Center in Memphis, TN.

Founded in 1965 in Montana, Sports Inc. has grown into a nationwide network of stores involved in all facets of the sporting goods industry. Today, Sports Inc. is the most diverse and largest sporting goods buying group based on their number of independently owned retailers and store locations.

If you plan to attend the Sports Inc. August Outdoor Sporting Goods Show, please take the opportunity to stop by and visit with our knowledgeable staff and learn more about Sellmark products designed to enhance your outdoor experiences and shooting proficiency.

Sellmark Showcases Top-Tiered Products at NBS 2017

(MANSFIELD, TEXAS 2017/05/26) – Sellmark is proud to announce participation in the upcoming Fall NBS Show in Ft. Worth, Texas from August 23 -26, 2017 at the Fort Worth Convention Center. Sellmark’s top-notch optics, night vision technology, firearm accessories and outdoor gear will be the center of attention along with the limited edition 10 Year Anniversary Reflex Sight and Boresight Kits. If you have plans to visit the NBS Fall Semi-Annual Market, be sure to visit Sellmark to learn more about how their dedication to innovation, quality and customer service is revolutionizing the industry.

The NBS Fall Semi-Annual Market is a four-day event, expected to showcase the latest products in fishing, camping, paddle sports, water sports, apparel, footwear, accessories and hunting & shooting. For more information concerning this event, please visit the NBS website by clicking here.

Texas Hog Hunters Association logo with a wild boar cartoon face with a texas flag in it

Sellmark Stands With Texas Hog Hunters Association to Oppose Sid Miller

(MANSFIELD, TEXAS 2017/02/22) – Sellmark and its brands stand with the Texas Hog Hunters Association in helping to stop the introduction of a new Warfarin based pesticide, approved by Texas AG Sid Miller, to control the feral hog population. Sellmark and Texas Hog Hunters Association believe in hunting, trapping and aerial management to protect landowners from the millions of dollars of damage hogs cause each year, but discourage the inhumane and unsafe use of poisons. While Warfarin may kill hogs, it may also put other wildlife, humans and the entire ecosystem in harm’s way.

“For Texas to introduce a poison into the equation is a bad decision and could likely contaminate humans who unknowingly process and eat feral hogs,” said Texas Hog Hunters Association founder Scott Dover. Sellmark President James Sellers added, “We want to take a stand against using poisons to control wildlife populations. Any animal that accidentally ingests the poison or feeds on a hog carcass may be exposed to the harmful toxin; humans relying on feral hogs for sustenance may also be at risk.

To join the fight against Warfarin-based pesticides, please visit the Texas Hog Hunters Association website and click ‘Sign the Petition’. You can also contact your state representative or voice your concerns to the Texas Department of Agriculture. THHA is an organization for Texas hunters to share knowledge and tactics dedicated to the hunting and population control of Texas feral hogs.

Sellmark OOD Opens for Business in Sofia, Bulgaria!

(MANSFIELD, TEXAS 2017/02/16) –Sellmark Corporation is proud to announce the grand opening of Sellmark OOD, located in Sofia, Bulgaria. Business is scheduled to begin at the Sofia location immediately.

“We are excited to be in a position to more efficiently service our European customers,” stated James Sellers, President of Sellmark Corporation. “The addition of Sellmark OOD in Sofia will allow us to better serve the region and target the needs of European consumers. This couldn’t have happened at a better time. Sales across Europe and the U.S. have grown tremendously. It’s an exciting time for Sellmark Corporation all the way around.”

Sellmark currently serves over 5,000 retailers and dozens of distributors on six continents. The strategic location of Sellmark OOD in Sofia, Bulgaria is expected to further improve sales, communications and overall distribution in Europe as well as surrounding regions. “I’m ecstatic about the prospective benefits the new location brings to our European reach,” added Greg Sharpe, Director of Sellmark OOD. “I’m passionate about this region and the amazing people that make up Europe’s population. I’m excited to be in a position to better satisfy European needs while growing our company’s global presence. It’s truly a win-win.”

Sellmark’s Innovative Brands Showcasing at the 2017 DSC Show

(MANSFIELD, TEXAS 2017/10/03) – Sellmark Corporation is proud to announce the company’s upcoming participation in the 2017 Dallas Safari Club Adventure Convention and Sporting Expo, scheduled for January 5 – 8, at the Kay Bailey Hutchison Convention Center, in Dallas, Texas. Three of Sellmark’s innovative brands, Pulsar, Sightmark and 12 Survivors, will be showcased throughout the event in three distinctly different booth spaces. Be sure to visit all three locations to learn more about how Pulsar, Sightmark and 12 Survivors can enhance your outdoor experiences and shooting proficiency.

12 Survivors

12 Survivors is a modern brand concept built around positive principles and support of the outdoor lifestyle, providing quality products such as knives, multi-tools, tents, first-aid kits, backpacks and other innovative gear to meet the demanding needs of survivalists, preppers, campers, hikers and hunters.


Sightmark manufactures award-winning products including riflescopes, gun sights, laser sights, night vision, flashlights, bore sights and other cutting edge, premium shooting accessories. Inspired by military and law enforcement technology, Sightmark products are designed for competition, shooting, home defense, personal safety and other tactical applications, as well as hunting.


Pulsar products are manufactured for the professional. Built on a mil-spec platform, Pulsar provides advanced optics in a wide array of options for military, law enforcement, security, home defense and hunting applications. Pulsar strives to deliver the latest innovations in optical technology with the highest quality possible. Products include: thermal imaging, digital night vision monoculars and riflescopes, night vision binoculars and goggles, rangefinders, IR flashlights and accessories.

If you plan to attend the 2017 DSC Adventure Convention and Sporting Expo, please take the opportunity to stop by, visit with our staff, learn more about our products and enter to win some cool gear. Media members interested in scheduling an appointment to learn more about our products, brands or corporate history, please email

Sellmark Sets Sights on 2016 AGLOW Conference

(MANSFIELD, TEXAS 2017/08/17) – Sellmark is proud to announce a corporate partnership with the Association of Great Lakes Outdoor Writers (AGLOW) and is now planning to attend the 2016 AGLOW Conference, scheduled for Sept. 12 – 15, in Chautauqua County, New York.

“We’re very excited about joining AGLOW and attending the annual conference,” stated Sellmark President, James Sellers. “We are acutely aware of the benefit of engaging top-tier outdoor industry communicators and showcasing our brands. We believe AGLOW is a great fit for that and are excited about getting new media relationships off the ground.”

Recognized as one of the industry’s most leveraged, experienced regional outdoor media associations, AGLOW’s ranks feature some of world’s most respected outdoor communicators, including editors, writers, photographers, broadcasters and publishers from throughout the central United States. Communicators and corporate partners alike plan to spend four full days engaged in invaluable networking and relationship building, roundtable discussions, seminars and content creation opportunities.

Sellmark brands such as Pulsar Night Vision, Sightmark, 12 Survivors and Southern Crossbow will be showcased at several events throughout the conference, including a product showcase and all-day shooting event for hands-on opportunities.


AGLOW was founded in 1956, making it one of the oldest outdoor communicators associations in the country. The Association of Great Lakes Outdoor Writers (AGLOW) started with a humble beginning. Today, AGLOW has grown to over 400 members that comprise a dynamic organization of writers, editors, publishers, broadcasters, authors, lecturers, photographers, artists, electronic media specialists, bloggers, outdoors industry representatives and tourism professionals working together to promote the conservation and responsible use of our outdoor resources.