Building innovative products and meaningful careers.
We Live for the outdoors
Our products are outdoors focused.
Leading the way in technology and innovation
We believe in creating with purpose.
We are Changing the game with each product we create
Our brands change the way our customers experience the outdoors. Every product is built for them.
Always ready
Every new challenge is an opportunity to succeed.
To provide cutting-edge accessible technologies that enable you to create lasting memories, carry forward meaningful traditions, and push the boundaries of what’s possible in your outdoor and tactical pursuits.
Sightmark hits the heart of the optics market with pinpoint accuracy. Best-in-class performance and consumer-level pricing complement a lifetime warranty to form an industry staple. From rugged red dots and riflescopes to best-selling night vision, Sightmark makes its mark in the hearts and minds of consumers by consistently delivering quality at a price that performs as well as its products.
Subverting traditional practices, Pulsar is an industry leading brand featuring bleeding-edge thermal and night vision technology at revolutionary pricing. A custom, ground-up designed UI with all the features users want, and none they don’t, propels ease of use to new heights without sacrificing affordability. A favorite of hog and predator hunters as well as law enforcement officials, Pulsar delivers unmatched cost to value and premium performance simultaneously.
INFORCE has continually provided customers with industry leading rifle, pistol and helmet lights and accessories. In addition to providing customers worldwide with innovative lights and accessories, INFORCE is currently issued by every branch of the military, a testament to their continued dedication to quality and functionality.
Firefield brings high-energy fun at competitive price points – perfect for the active lifestyle, Firefield’s products dominate in MilSim, training, accessory and plinking markets. A comprehensive brand providing optics, rails, lights, lasers and range bags, new shooters see Firefield as a one-stop shop for range day.
Kopfjäger is the specialty brand of choice for law enforcement and precision shooters. Utilizing years of experience from America’s finest operators, Kopfjäger produces a variety of shooting rests, rock-solid tripods and other firearm-assistive products. Engineered for proficiency, Kopfjäger’s top-notch products and competitive pricing are the gold standard for the hunting and shooting industry.
BulletSafe was launched in 2013 with a clear mission: To revolutionize the personal protection industry. People from all walks of life—security personnel, law enforcement and average citizens— demand affordable, reliable body protection…and BulletSafe delivers. With a wide selection of bulletproof vests, shields, head and neck protectors and more, BulletSafe ensures vital protection and peace of mind for its customers.
Dark 30 is a provider of advanced imaging technology for the outdoor community. Dedicated to innovation and excellence, Dark 30 delivers cutting- edge solutions designed to meet the diverse needs or professionals across various industries.
Be the global leader in developing innovative outdoor and tactical products that honor the past, empower the present, and inspire the future.
Sellmark is committed to doing business with honesty, integrity, respect and dedication; these core values are what make up the very foundation of the company. Sellmark hires, trains and retains highly qualified people who perform their duties with the utmost respect and professionalism towards their customers and fellow coworkers. Sellmark’s goal is to maintain a staff that’s constantly striving to achieve its full potential through hard work and a fun learning environment.
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